Cookie Policy

Simcast Dental Laboratories

Last updated: 14th April, 2026

About Simcast Dental Laboratories

Simcast Dental Laboratories is a UK-based dental laboratory specialising in digital and traditional dental solutions, including crowns, bridges, dentures and orthodontic appliances.

This Cookie Policy explains how we use cookies and similar technologies on our website:
https://www.simcastdental.co.uk/

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function correctly, improve performance and provide insights into how users interact with content.

Why we use cookies

We use cookies to:

  • Ensure the website functions securely and reliably
  • Understand how visitors use our website (analytics)
  • Improve content, navigation and user experience
  • Support visibility across search engines and AI-driven discovery platforms
  • Measure the effectiveness of our website and marketing

Types of cookies we use

1. Essential cookies (Strictly necessary)

These cookies are required for the website to function and cannot be switched off.

They are typically set in response to actions such as:

  • Navigating pages
  • Submitting forms
  • Managing cookie preferences

Examples (WordPress environment):

  • Session cookies
  • Security-related cookies

2. Analytics cookies (Google Analytics 4)

We use Google Analytics 4 (GA4) to understand how visitors use our website.

These cookies collect information such as:

  • Pages visited
  • Time spent on pages
  • User journeys
  • Device and browser type

This helps us improve content, structure and performance.

Key points:

  • Data is aggregated and anonymised where possible
  • IP anonymisation is enabled
  • Data is not used to personally identify users

3. Functional cookies

These cookies allow the website to remember your preferences, such as:

  • Cookie consent choices
  • Form inputs (where applicable)

They help provide a smoother and more personalised experience.

4. Marketing and visibility cookies

We may use cookies to understand how users discover and interact with our website across:

  • Search engines (e.g. Google)
  • AI-powered discovery platforms
  • External content and referrals

These cookies help us improve how Simcast Dental Laboratories is found and understood online.

These are only used where consent has been provided.

Third-party cookies

Some cookies are set by third-party services integrated into our website.

Google services

We may use:

  • Google Analytics (traffic analysis)
  • Google Search Console (performance monitoring, no cookies set directly)

WordPress plugins

Our website uses WordPress plugins, including:

  • Yoast SEO (content optimisation, does not set tracking cookies)
  • Schema & Structured Data plugin (enhances search and AI understanding, does not set tracking cookies)

These tools help improve how our website is indexed, understood and presented across search engines and AI systems.

Cookies and AI discovery (transparency note)

As search and discovery increasingly rely on AI systems, we use aggregated analytics data to:

  • Improve content clarity and structure
  • Strengthen topical authority
  • Ensure accurate representation of our services

We do not use cookies to track individuals across AI platforms.

Managing your cookie preferences

When you visit our website, you will be given the option to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage your preferences

You can also manage cookies through your browser settings:

  • Delete existing cookies
  • Block cookies from specific sites
  • Block all cookies

Please note: disabling some cookies may impact website functionality.

Data protection

We process data in line with UK data protection laws, including:

  • UK GDPR
  • Privacy and Electronic Communications Regulations (PECR)

For more information, please see our Privacy Policy.

Updates to this policy

We may update this Cookie Policy to reflect changes in:

  • Technology
  • Legal requirements
  • Website functionality

Please check this page periodically.

Contact

If you have any questions about this Cookie Policy:

Simcast Dental Laboratories
Unit 16 Silver Business Park, Christchurch, BH23 3TA

01202 421 442

enquiries@simcastdental.co.uk